We all know that most of work is done by coders but in no way does this mean that SEO pros shouldn't have an understanding of the essential HTML tags. So today we are going to learn about the tags and attributes when It comes to website promotions. Why do you need them and how should they be used?
Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
What are HTML tags for SEO ?
These HTML tags tell engines how to properly "read" you content. In fact, you can improve search engine visibility by adding SEO tags in HTML.
HTML tags for SEO affect how your website performs. Without these tags, you're far less likely to really connect with an audience.
So let's see which tags are used for this:
TITLE TAG
How searches see your page in Google and Bing. Every result you see while performing any search in any engine derived from the title tag.
<title> Important tags for SEO </title>
META TAG
Search engines such as Google use metadata from meta tags to understand additional information about the webpage. They can use this information for ranking purposes, to display snippets in search results, and sometimes they can ignore meta tags.
<meta name="description" content="Important tags for SEO">
HEADER TAG
This tag is used to make content easier to read. About 60% of the visitors only spend 15-20 seconds in just skimming your content.
<h1>This is the Header Tag </h1>
ROBOTS TAG
Robots tag is a useful element if you want to prevent certain articles from being indexed. These can stop crawlers from sites like Google from accessing the content.
<meta name="robots" content="noindex, nofollow">
CANONICAL TAG
These tags are quite useful in terms of ranking. These really tell the sites like Google what domains are the most important to you.
<link rel="canonical" href="https://hashnode.com/">
GRAPH TAG
Open graph tags help in boosting search and displayed abilities for social media.
<meta name="og:title" property="og:title" content="Title of your post">